The reflection collection is a brand with a mission to support individuals to have a healthy, loving relationship with themselves, where there is a strong focus on the concept of self love. The brand aims to assist individuals to appreciate their true selves, both internally and externally through self reflection.
The brief of this project was to ideate and create branding and packaging for two chosen objects, where I chose a diary and a mirror. I connected these objects through the concept of reflection and self love which established my visual identity for the brand. I also explored the form and second use of this packaging, where I considered the way this packaging can be sustainable and one that enhances the reflective experience.
Disciplines: branding, visual identity, packaging design and illustration
Softwares used: Adobe Illustrator and Adobe Photoshop
Year: 2023
The packaging range of the reflection collection
Inner designs of outer packaging sleeves that can be folded into a stand and also be used as cutout prompts and decorations for using the mirror and diary
Packaging of diary
Packaging of mirror